- AI ENGINEERING Media References
A research institute helping leaders optimize businesses
MECLABS is an institute that conducts real-world research focused on understanding the cognitive psychology of conversion — why people say “yes.” Several of our experts are available for interviews for marketing and business stories.
MEDIA
MECLABS in the Media
Business 2 Community – July 27, 2023
This article shared nine statistics from MarketingSherpa about email marketing, mobile email, mobile advertising, and mobile shopping.
Simlpi.fi TV – October 10, 2023
Ann Kraus interview Daniel Burstein, Senior Director, Content and Marketing, MarketingSherpa and MECLABS Institute, on Simpli.fi TV.
VWO Blog – December 15, 2023
“Flint McGlaughlin, Managing Director and CEO of MECLABS, shares the same thought ‘The funnel represents and should be thought of as a representation of what is the heart of marketing…’”
Influencer Marketing Hub – January 24, 2024
“In fact, a study by Marketing Sherpa shows that 72% of people prefer email communication over all other channels…”
PracticalEcommerce – June 24, 2024
“I learned about the MECLABS formula from Chris Misterek, a user-experience designer at Showit, a creative agency. Misterek was giving a presentation at a conference on what motivates shoppers to buy…”
WhatTheyThink – July 17, 2024
“Notes Marketing Sherpa: ‘[We] expect brands to adopt AI video as an integral part of their content strategy much more rapidly than with other media, like legacy video for example…’”
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Research Spotlight
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin