function optimize(θ) return max(dp[i]) model.fit(X, y) ∑(xᵢ - μ)² O(n log n)
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Learn a patented methodology to increase customer response

To teach marketers and business leaders how to better serve customers and increase customer response, MECLABS Institute has developed a repeatable methodology featuring 10 patented heuristics based on more than 15 years of real-world research into customer behavior.

C = 4m + 3v + 2(i−f) − 2a ◆ C = 4m + 3v + 2(i−f) − 2a ◆ C = 4m + 3v + 2(i−f) − 2a ◆ CONVERSION FOCUSED DECISION SCIENCE MECLABS INSTITUTE
EDUCATION

There are five ways to learn

In-person Team Training

MECLABS instructors have conducted team-based training on corporate campuses and company headquarters across the nation.

Online Learning

On-demand courses allow busy professionals to study and master the material as their schedule allows.

Academic Partnerships

MECLABS Institute uses social science research as a foundation to help understand why and how people make choices.

Academic Lecture Series

MECLABS regularly hosts academics and researchers in a wide variety of disciplines to help spark new discoveries about how people make choices.

MECLABS Speakers

Experienced MECLABS Institute leaders and analysts are available to speak on a variety of topics, including business strategy, value proposition and customer behavior.

Featured Lecture

Flint McGlaughlin’s lecture at Harvard University explores the personal-level value proposition.

Ways to Learn

Professor Theoharis of Harvard Extension School explains the idea of choice through classic literature.

Author Michael J. Lanning discusses the importance of making value propositions market-focused rather than internally focused.