- CONVERSION FOCUSED DECISION SCIENCE
MECLABS
RESEARCH INSTITUTE
- Conversion Science
- Alrtificial Intelligence
- Transformative Results
Academic Conference on the Value Proposition.
THREE DECADES OF RESEARCH
Focused On the Question That Drives Your Business
Your Revenue Has a Single Point of Failure: the Moment of Conversion
There is a moment in every customer interaction where uncertainty must yield to action. A prospect must cross from consideration to commitment. Your revenue, your growth, and your future depend on your ability to win a consequential "Yes".
Ten Thousand Tests to Answer a Single Question: Why do people say YES?
This question initiated a conversion-focused research program that tested over 10,000 variables across landing pages, emails, and social media. The resulting body of work earned patents, produced widely used heuristics and established a methodology adopted worldwide.
The Answer to that Single Question Became a Repeatable Methodology
The evidence from 10,000+ experiments became infrastructure. MeclabsAI embeds three decades of conversion research into the workflows your team uses to build, sell, and scale. The platform runs on one constraint: value proposition clarity. Solve that, and the rest becomes tractable.
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CONVERSION HEURISTICS PATENTED
Behavioral patterns were extracted from thousands of decision cycles and distilled into key heuristics that can enable your team to drive growth
Email Messaging Effectiveness
EME
eme = rv(of + j) − (f + a)
Predict whether your email will drive action,before you hit send.
Conversion
CVN
C = 4m + 3v + 2(i − f)−2a
Identify the exact variables suppressing your conversion rate.
Test Priority Sequence
TPS
Q = (2iₚ/t) − r
Know which test to run next, and stop wasting cycles on low-impact changes.
Net Value Force
NVF
V_fAc − C_fAc = Nf
Measure whether your value proposition is strong enough to overcome customer resistance.
Optimization Sequence
OPT
Opr > Oprn > Ocnn
Prioritize the highest-leverage optimization opportunities across your funnel.
Testing Utility
TST
u = 2q + t + m + 2v + i
Evaluate the strategic value of any test before you invest resources in running it.
These heuristics and others have been embedded within the operating system that powers MeclabsAI. They can help you build, sell, and scale your products.
TESTED WORLDWIDE
Conversion heuristics were refined across industries, cultures, and channels,driving significant revenue increases for teams like yours.
Research Partners Include
- New York Times (New York, NY)
- TELUS (Vancouver, BC)
- Macquarie Telecom (Sydney, Australia)
- Bank of America (Charlotte, NC)
- Bottega Verde(Turin, Italy)
- Cisco Systems (San Jose, CA)
- Dutch Email Association(Haarlem, Netherlands)
- Verizon (New York, NY)
- IHS (São Paulo, Brazil)
- Schlumberger (Sugar Land, TX)
- Pitney Bowesr (Stamford, CT)
- National Geographic (Washington, DC)
- Discover (Riverwoods, IL)
- Matrikon (Edmonton, AB)
+ hundreds more across multiple countries and languages
DECISION SCIENCE OPERATIONALIZED
10,000+ Experiments to Power a New AI Platform
As the Institute’s research findings grew, a second question emerged: how can those principles be made operational,inside real teams, under real constraints.
- October 2022 — 210 Days Before ChatGPT’s Public Release
MECLABS launched the first MeclabsAI Research Cohorts,small working teams designed to translate its discoveries into applied, testable AI practices.
Those early cohorts became the MeclabsAI Guild: a community where people research, learn, and build together.
From that early Guild work, the research program evolved into MeclabsAI,a platform purpose-built to embed conversion learnings from 10,000+ controlled experiments into practical solutions and products teams can build, sell and scale.